Management
Originally launched as an e-cigarette distribution business, Cloud Society reached 28 of Mexico’s 32 states through an expansive retail network. As the brand began sponsoring events for visibility, Pedro reassessed the ethical implications of the product category. Choosing to pivot away from health-impacting goods, he transformed the brand into a creative platform focused on curating meaningful experiences.
Today, Cloud Society operates at the intersection of culture and strategy, having collaborated with renowned venues across Los Cabos and Monterrey, including Rooftop 360, Crania Reclaim, and Strana. The brand has partnered with respected names like Maestro Dobel, Absolut Vodka, Herradura, Red Bull, Ello, Maskking, and Nasty, blending brand storytelling with real-life energy. Events have featured talent across genres, from reggaeton to Afro-house, uniting diverse audiences under a shared experience of sound, design, and atmosphere.
Cloud Society Mexico
From Distribution to Experience Design (2018 - Present
During a two-year period with Tourhouse México, Pedro managed over 10 large-scale events across top venues such as Six and Strana in Monterrey. His work included full-cycle event production, logistics, sponsorship coordination, and artist relations—resulting in a combined attendance of over 8,000 people. One of the events even broke the venue’s attendance record with 1,340 guests in a single night.
He worked with world-renowned talent including Arcángel, Dalex, Myke Towers, Inndrive, and several international DJs, building cultural bridges through sound and experience. Throughout the process, TourHouse secured sponsorships from major brands such as Boost, Maestro Dobel, and Topo Chico.
Pedro concluded his time at Tourhouse in late 2024 to fully focus on his personal and independent creative projects.
Tour House
High-Impact Event Management (2022-2024)
Sales
Pedro contributed to the development and distribution of Maskking Ultra and Nasty Bar under Grupo AGPI, bringing hands-on experience and product insight to both launches. His role involved ongoing input in product design, technical specifications, and market research—particularly in the flavor development process.
Leveraging his prior experience in the vape category, Pedro supported the launch of the Maskking Ultra line by advising on the technical standards needed to meet user expectations and product regulations. He continued his involvement through the distribution and visibility strategy of Nasty, helping strengthen its market presence and appeal.
Grupo AGPI
Product Development and Distribution Strategy (2021- Present)
Pedro began working with Saints Seltzer following a successful event collaboration in which the brand participated as a sponsor. Impressed by the outcome, he joined the team and proposed creative strategies to amplify brand presence through experiential sponsorships.
He regularly contributed to the development of visibility campaigns, influencer collaborations, and growth opportunities aimed at positioning Saints in a competitive market. His focus was on building cultural relevance around the brand by aligning it with curated events and activating authentic connections with target audiences.
Today, Saints Seltzer has gained visibility beyond the events space, now available in premium retail locations such as Chedraui Selecto, Vinoteca, and other high-end liquor stores across Mexico.
Saints Hard Seltzer
Brand Activation and Strategic Visibility (2020-2024)
Pedro collaborated with Itsuwa Tech with the goal of distinguishing their product offerings in both the U.S. and Mexican markets. His role focused primarily on distribution strategy and brand positioning, contributing to the visibility of their lines VapeSoul and VOOM.
He also worked on the development of branded display stands, aligning visual identity and functionality with a broader placement strategy in restaurant chains and lifestyle-oriented spaces. The focus was to enhance in-location presence and strengthen consumer recognition through curated display experiences.
Itsuwa Tech Co.
Product Placement and Market Adaptation (2018 - 2020)
© 2025 Pedro Ortiz Fascinetto. Creative rights reserved.